Read the demand
Examine intent, traffic fit, and performance within Microsoft paid search.
Microsoft Advertising · Acquisition channel
Microsoft Paid Search
Find the value in your Microsoft search traffic.
Connect Microsoft paid search, including Bing search, to the same intelligence you use across customer acquisition. Understand demand on its own terms and compare it with the rest of the business.
Ask MotiveAIWhat the connection makes possible
Give this channel the context of your business.
Similar keywords can produce different audiences, costs, and outcomes across search environments. MotiveMap brings business context to those differences so decisions reflect the customers you want to acquire.
Evidence that informs the work
- 01Search terms, keywords, campaigns, ad groups, and creative
- 02Traffic, spend, conversion performance, and account changes
- 03Customer quality and revenue evidence from connected business systems
Start with your question
You know what you want to find out.
Just ask.
From understanding to work
Turn the evidence into a better next move.
Improve the signals
Prepare content, targeting, exclusion, and structure changes around audience needs and business priorities.
Coordinate decisions
Compare opportunities across connected channels and monitor the results of approved work.
Connected intelligence
What this connection knows
helps the rest of the system.
Google search provides a comparison of demand and response. CRM adds qualification and revenue. Microsoft Performance Max adds context from another campaign type within the same advertising platform.
Explore the five intelligence systemsYour accounts. Your controls.
Choose the access.
Choose the authority.
Data access and action permissions are configured for the accounts and tools you connect. You can require human review and approval, or allow supported autonomous work within defined boundaries.
Brand guidelines, business rules, and configured compliance requirements inform the work. Exact data coverage, read and write capabilities, and availability are confirmed for your connection during setup.
See governed actionStart with Microsoft Paid Search
Customer acquisition intelligence.
Just Ask.
Start free with included usage and capabilities. Explore the access and connections that fit your business.