Understand contribution
Review reported outcomes alongside customer quality and the rest of the acquisition activity.
Microsoft Advertising · Acquisition channel
Microsoft Performance Max
Put your intelligence behind Microsoft’s automation.
Connect Microsoft Performance Max to investigate how automated campaigns contribute to customer acquisition. Bring campaign evidence, creative, and customer outcomes into one conversation.
Ask MotiveAIWhat the connection makes possible
Give this channel the context of your business.
MotiveMap connects automated campaign performance to your business priorities. Ask where the opportunity is, what the evidence supports, and which inputs are worth improving.
Evidence that informs the work
- 01Campaign configuration, asset groups, assets, and available audience signals
- 02Reported delivery, spend, conversions, and performance evidence
- 03Product feeds where used and customer outcomes from connected CRM systems
Start with your question
You know what you want to find out.
Just ask.
From understanding to work
Turn the evidence into a better next move.
Improve the inputs
Prepare asset, feed, signal, and measurement recommendations within supported controls.
Review and deploy
Route work through the chosen approvals and monitor the impact of deployed changes.
Connected intelligence
What this connection knows
helps the rest of the system.
Microsoft search provides intent and performance context. Google campaigns offer another comparison. CRM and analytics help assess customer outcomes beyond the advertising platform.
Explore the five intelligence systemsYour accounts. Your controls.
Choose the access.
Choose the authority.
Data access and action permissions are configured for the accounts and tools you connect. You can require human review and approval, or allow supported autonomous work within defined boundaries.
Brand guidelines, business rules, and configured compliance requirements inform the work. Exact data coverage, read and write capabilities, and availability are confirmed for your connection during setup.
See governed actionStart with Microsoft Performance Max
Customer acquisition intelligence.
Just Ask.
Start free with included usage and capabilities. Explore the access and connections that fit your business.