Google Ads · Acquisition channel

Google Paid Search

Understand your traffic. Decide what deserves the next dollar.

Bring Google paid search into MotiveMap to understand the people, purchase intent, and business outcomes behind the clicks. Ask MotiveAI a question and follow the evidence toward your next decision.

Ask MotiveAI

What the connection makes possible

Give this channel the context of your business.

A search account reveals what people want. Connected intelligence helps you understand which needs fit your business, where your content falls short, and which traffic becomes valuable customers.

Evidence that informs the work

01Search terms, keywords, campaigns, ad groups, ads, and assets
02Spend, impressions, clicks, conversions, and account changes
03Business priorities, audience context, and CRM outcomes when connected

Start with your question

You know what you want to find out.
Just ask.

From understanding to work

Turn the evidence into a better next move.

Understand traffic

Investigate traffic fit, purchase intent, audience needs, and performance together.

Prepare improvements

Develop targeting, content, exclusions, and structure recommendations grounded in the account’s evidence.

Act and learn

Review prepared changes, deploy within configured permissions, and monitor outcomes against the business objective.

Connected intelligence

What this connection knows
helps the rest of the system.

CRM connects search activity to qualified leads and revenue. Microsoft search adds another view of demand. Performance Max helps reveal where acquisition activity needs to be considered together.

Explore the five intelligence systems

Your accounts. Your controls.

Choose the access.
Choose the authority.

Data access and action permissions are configured for the accounts and tools you connect. You can require human review and approval, or allow supported autonomous work within defined boundaries.

Brand guidelines, business rules, and configured compliance requirements inform the work. Exact data coverage, read and write capabilities, and availability are confirmed for your connection during setup.

See governed action

Start with Google Paid Search

Customer acquisition intelligence.
Just Ask.

Start free with included usage and capabilities. Explore the access and connections that fit your business.