CRM data · Data connection

HubSpot

Connect acquisition activity to the customer journey.

Bring HubSpot’s customer and commercial evidence into MotiveMap. Ask questions that connect marketing activity, sales progression, and outcomes across the business.

Ask MotiveAI

What the connection makes possible

Bring your business context to every decision.

When acquisition and CRM evidence can be considered together, teams can investigate lead quality, customer fit, and follow-through with a shared view of success.

Evidence that informs the work

01Accessible contact, company, deal, and lifecycle information
02Relevant marketing engagement and sales activity
03Qualification, customer, and revenue fields within granted access

Start with your question

You know what you want to find out.
Just ask.

From understanding to work

Make customer evidence useful across acquisition.

Understand progression

Investigate how contacts and companies move through the available lifecycle and deal evidence.

Improve acquisition context

Use customer fit and commercial outcomes to inform audience, channel, and content decisions.

Coordinate work

Prepare informed follow-up and prospecting recommendations around existing CRM context.

Connected intelligence

What this connection knows
helps the rest of the system.

Paid search and LinkedIn Ads contribute acquisition activity. Analytics contributes website behavior. Outbound uses customer patterns and relationship history to make outreach more relevant.

Explore the five intelligence systems

Your accounts. Your controls.

Choose the access.
Choose the authority.

Data access and action permissions are configured for the accounts and tools you connect. You can require human review and approval, or allow supported autonomous work within defined boundaries.

Brand guidelines, business rules, and configured compliance requirements inform the work. Exact data coverage, read and write capabilities, and availability are confirmed for your connection during setup.

See governed action

Start with HubSpot

Customer acquisition intelligence.
Just Ask.

Start free with included usage and capabilities. Explore the access and connections that fit your business.