Website analytics · Data connection

Google Analytics

Understand what happens between the click and the customer.

Connect website analytics to MotiveMap to investigate how visitors engage, where journeys break down, and which experiences contribute to acquisition outcomes.

Ask MotiveAI

What the connection makes possible

Bring your business context to every decision.

Channel data shows how people arrive. Website evidence adds context about what happens next, helping you investigate relevance, content, and conversion paths.

Evidence that informs the work

01Accessible acquisition, landing-page, event, and engagement reporting
02Configured key events, conversion paths, and relevant website dimensions
03Business definitions and connected CRM outcomes where linkage is available

Start with your question

You know what you want to find out.
Just ask.

From understanding to work

Make customer evidence useful across acquisition.

Investigate behavior

Examine available engagement and event evidence in the context of acquisition goals.

Find experience gaps

Prepare landing-page and journey recommendations informed by audience needs and channel context.

Connect the evidence

Consider website activity alongside CRM outcomes without assuming every visitor can be identified or matched.

Connected intelligence

What this connection knows
helps the rest of the system.

Paid and organic search supply intent context. LinkedIn and OpenAI Ads contribute channel evidence. CRM adds qualification and revenue where appropriate matching is possible.

Explore the five intelligence systems

Your accounts. Your controls.

Choose the access.
Choose the authority.

Data access and action permissions are configured for the accounts and tools you connect. You can require human review and approval, or allow supported autonomous work within defined boundaries.

Brand guidelines, business rules, and configured compliance requirements inform the work. Exact data coverage, read and write capabilities, and availability are confirmed for your connection during setup.

See governed action

Start with Google Analytics

Customer acquisition intelligence.
Just Ask.

Start free with included usage and capabilities. Explore the access and connections that fit your business.