Prospecting and outreach · Acquisition channel

Direct Outbound

Find the right companies. Give each conversation a reason to happen.

Bring company research, LinkedIn prospecting, decision-maker identification, and personalized outreach together in MotiveMap. Start with who fits your business and why they might care.

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What the connection makes possible

Give this channel the context of your business.

Customer acquisition intelligence helps turn a target list into an informed approach. Understand the company, identify relevant people, and prepare communication around their context and your value.

Evidence that informs the work

01Ideal customer criteria, products, positioning, and business priorities
02Company and contact research, including supported LinkedIn prospecting sources
03CRM history, outreach activity, responses, and opportunity progression

Start with your question

You know what you want to find out.
Just ask.

From understanding to work

Turn the evidence into a better next move.

Research and qualify

Identify companies and decision-makers, including LinkedIn prospecting, and develop company-specific context.

Prepare engagement

Create personalized emails, outreach sequences, and landing-page content around fit and relevance.

Coordinate follow-through

Use connected outreach and CRM systems to manage approved work and learn from engagement. Sending depends on the connected delivery tools and permissions.

Connected intelligence

What this connection knows
helps the rest of the system.

CRM provides the patterns behind won business and existing relationships. LinkedIn prospecting and company research enrich the approach. Search and audience intelligence contribute needs, motivations, and language. LinkedIn advertising has its own connector page.

Explore the five intelligence systems

Your accounts. Your controls.

Choose the access.
Choose the authority.

Data access and action permissions are configured for the accounts and tools you connect. You can require human review and approval, or allow supported autonomous work within defined boundaries.

Brand guidelines, business rules, and configured compliance requirements inform the work. Exact data coverage, read and write capabilities, and availability are confirmed for your connection during setup.

See governed action

Start with Direct Outbound

Customer acquisition intelligence.
Just Ask.

Start free with included usage and capabilities. Explore the access and connections that fit your business.