Today paid search platforms are accelerating their use of AI to automate
advertiser decision making, prioritizing user experience, and using content-to-intent
alignment as their primary audience targeting mechanism.
In this highly automated, AI-driven environment advertisers that best understand and leverage this technology
evolution are winning, capturing market share, and increasing spend efficiency. That's the power of +AI.
+AI Marketing Technology creates an almost unfair competitive advantage in paid search by leveraging the latest in Machine Learning and Natural
Language Processing to optimize faster, at scale with more predictable outcomes.
MotiveMetrics enables marketers to understand all the unique motivations of the audiences they are currently
reaching, where messaging is aligned to intent, and where there are opportunities to bring new audiences
to life by creating and deploying new content that speaks directly to the audience.
Learn why major brands, agencies and independent consultants trust us with over $100MM monthly search spend.
Request a demo today and get the most out of your Paid Search investment!
+AI Marketing Platform
CONTENT GAP ANALYSIS
Identify every search intent you’re not capturing with content — providing you with a competitive advantage.
Gain access to Google’s search intent.
Google doesn’t show how well your ads cover the search intent landscape, but now you can visualize how effectively your ads align with search intent.
Highlight opportunities for easy action.
Master creative relevance for every micro-audience by pinpointing which audience need intent-aligned content.
SmartMap
Automatically create and deploy the optimal campaign structure leveraging NLP that understands words and the relationships between them.
SmartMap leverages AI to automatically create and deploy the most optimal campaign structure for your keywords and ads to live by creating thematically coherent ad groups to maximize quality scores and performance. For your keywords and ads to be in an optimal state at any given point in time, you need the right campaigns and ad group structure to optimize keyword-ad pairings based on target queries. Our software automatically creates and deploys an optimal campaign structure by incorporating the Motivation Search Intent Index (MSI) in the formation and alignment of campaigns, ad groups, keywords, and ads.
SmartKeyword
Don’t just increase your keyword count.
Find keywords that count.
SmartKeyword helps you grow your market share and acquire new customers by providing continual automated keyword injections and removals. Identifying new relevant keywords with a high propensity to perform grows your account to reach new customers while removing underperforming keywords improves spend efficiencies
SmartAd
Amplify creative concepts using +AI ad generation technology that customizes ad content to align with customer motivations at scale.
SmartAd creates, deploys, and optimizes ads at scale, with automation features powered by machine learning and AI and productivity tools for content sourcing and ad creation. It includes an ad part review and approval system to ensure adherence to branding guidelines and legal compliance. Our advanced Smart Ad technology allows every ad to be personalized based on several factors such as search intent, buying motivation, brand loyalty, and other contextual factors so customers see the ads that matter to them.
DataLab
Proprietary analytics tools to unlock customer intents and motivations with actionable insights.
Built on Machine Learning, Deep Learning, and Natural Language Processing - we developed the Motivation Search Intent Index (MSI) to build the optimal structure by ranking words based on search intent, alignment, performance, and frequency.
It utilizes word-based matching rules for a completely flexible system for hyper-targeting and building ads at scale using tokens and templates.
Why choose +AI for Paid Search Advertising?
Data-Driven
Scalable
Flexible
Automated
Customized
Actionable
Get Started Today