BACKGROUND
The Customer is a well-established player in the storage space, with over 1,820 locations in 40 states (2nd most in US). With a small team of 2 managing a multi-million dollar monthly budget, there wasn’t much time to focus on the strategic or creative initiatives that add the most value in Paid Search Accounts. Thousands of low volume campaigns segmented out by location, for example, were resulting in unnecessary button-pushing. The Customer wanted to restructure its Google Ads Accounts to: 1) reflect new and constantly changing best practices in Google, and 2) target traffic by its intent or likelihood of converting on the Customer’s site.
With our AI Powered platform, the Customer was able to automate and optimize Search, all while scaling its traffic acquisition efforts more cost-effectively than ever. Leveraging SmartMap, SmartAd, and SmartKeyword, the Customer created the optimal campaign structure to drive growth - continuously improving ad relevance, quality scores, and landing page performance by deploying relevant ads at scale and automatically identifying and deploying new high performing keywords.
