BACKGROUND
The Customer is a next generation eRetailer with several leading category brands that are changing the way consumers purchase quality shapewear. With a very small team managing Search and other channels, the Customer relies heavily on automation to acquire high intent traffic at a fraction of the cost paid by larger incumbents with much bigger budgets and teams. This has allowed the Customer to focus its people or human resources on higher value initiatives--like improving the quality of its messaging, or the traffic it acquires.
With our AI Powered platform, the Customer was able to automate and optimize Search, all while scaling its traffic acquisition efforts more cost-effectively than ever.
Leveraging SmartMap, SmartAd, and SmartKeyword, the Customer created the optimal campaign structure to drive growth - continuously improving ad relevance, quality scores, and landing page performance by deploying relevant ads at scale and automatically identifying and deploying new high performing keywords.
