Turn AdWords into a big data platform by unlocking insights you can't find anywhere else.
Break down your data at a more granular level, and aggregate it in ways that simply don’t exist today.
Slice and dice your account in an infinite number of ways to deliver insight like nothing that exists today. By creating a flexible system to group keywords, ads and ad groups, we are no longer limited to the constraints of the AdWords physical account structure of campaigns and ad groups.
See the impact that any given word has on campaigns across your account.
Using lexical classifications, we create new virtual groupings based on a wide variety of factors, such as topic, activity, descriptive words, user motivations, performance metrics and/or product category. Through this, we can compare the performance of these words to determine which are performing well, and which could be improved.
Find the answers to important questions reliably fast with scientificly-designed experiments.
One word can make a big difference. See a comparative view of how a word or phrase affects ad performance by easily creating and deploying experiments based on different factors, and rapidly testing them in parallel.