Large Retailer Generates massive 21.5X return with MotiveMetrics SmartAd Service in just 30 days.

 
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176%
Increase in Conv./Impression
70%
Increase in Click-Through Rate
180%
Increase in Net Revenue
 
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BACKGROUND

The company is a leading integrated retailer focused on connecting the digital and physical shopping experiences to serve its customers. Their largest paid advertising channel is in Google Ads, where they spend tens of millions of dollars across fifteen accounts. Prior to the end-of-year holiday season, the company agreed to utilize MotiveMetrics’ services to further optimize their ad copy in preparation for a busy and successful year-end and beyond.


RESULTS

Within 30 days of using MotiveMetrics SmartAd service, they significantly improved Net Revenue in all optimizations, improved conversions/impressions up to 176%, improved Quality Score in all optimizations, and outperformed previous promotion ads without offering any discount in ad copy.

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