This company is one of the fastest growing eCommerce companies in history. With several leading category brands, they are changing the way consumers purchase fashion goods across the globe. The company has several Google Ads accounts with over a million keywords. As a result of their tremendous growth over recent years, the company was looking for a solution that would enable them to reorganize their account structure quickly without losing history or incurring financial penalties for doing so.
Leveraging MotiveMetrics AI based SmartMap capabilities the company was able to put in a place an optimal account structure incorporating search intent. With a new structure including more coherent ad groups and intent-driven ad copy, the company reduced cost/conversion by 14%.
This data highlights immediate benefit along with continuous and ongoing improvement. We have run controlled tests in dozens of accounts, and the data confirms that improving the environment your keywords live in including ad copy creation is the single most important thing you can do to generate better performance.